VERA Security: Encryption and DLP Thought Leadership

  • Client

    VERA Security

data security

About VERA Security

VERA is an enterprise data security and information rights management platform that provides encryption and tracks and controls digital information shared across users, devices, applications, and platforms. VERA gives developers access to its IRM-as-a-service (IRMaaS) platform via a REST API and downloadable software development kit.

VERA launched its product in April 2015. Within the first year of operations, VERA announced partnerships with Dropbox, Okta, and Centrify, as well as strategic integrations with Box, VMware, and Microsoft Office. VERA focuses its sales and marketing efforts on large enterprises in industries such as financial services, media & entertainment, manufacturing, and technology sectors.

VERA was nominated as a top 10 finalist for the Innovation Sandbox competition at RSA Conference 2016, and CRN Magazine named VERA one of the "10 Coolest Security Startups of 2015".

VERA was acquired by HelpSystems in 2020.
multiple projects

Case Study Highlights

At the time we worked with VERA, the Company was an earlier stage, Series B start-up with multiple gaps to fill in terms of messaging, positioning and content, both product-focused and thought leadership.

Our work included the following:

1. Product Marketing

2. Sales Enablement including complete value framework

3. Thought Leadership

4. GTM Strategies including Multi-channel campaigns

5. Web Redesign

Let's build something great together.

encryption and dlp

VERA Security
Product Marketing Content

We advised the VERA team on what topics to focus on, and quickly produced content relevant to their ideal customer profile (ICP).

Links below open to full PDF versions.

Additional Product Marketing Content

encryption and dlp

VERA Security
Thought Leadership and
Use Case Content

There were also significant gaps in VERA's thought leadership and use case content. As a solution that integrated with multiple other security platforms, there was opportunity to be included in those conversations and educate the market.

VERA's data security platform touched many areas of security, including Data Loss Prevention (DLP), Cloud Access Security Brokers (CASB) as well as collaboration platforms. The platform solved for a number of use cases as well, including secure collaboration, securing sensitive board documents, and file encryption both at rest and in motion. This made it important to speak to the needs of enterprise organizations and how the technology integrated into existing solutions.

You will find full PDF versions of the assets below.
results

VERA Security
Campaign Highlights and Outcomes

Messaging, positioning and all content were used in multiple campaigns and programs. We focused on tier-1 security outlets, ISMG and Dark Reading, utilizing content syndication, webinar programs, and event keynote and research opportunities.
1. Overall 4x ROI within two quarters

2. Increased win rate from 27% to over 50% in less than one quarter

3. >250% increase in content downloads within 30 days

4. 160% increase in demo requests within 30 days
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