Check Point Software: ReThink Security Management

Check Point Software Technologies Ltd. (www.checkpoint.com) is a leading provider of cyber security solutions to governments and corporate enterprises globally. Its solutions protect customers from 5th generation cyber-attacks with an industry leading catch rate of malware, ransomware and other types of attacks.

Check Point offers multilevel security architecture, “Infinity” Total Protection with Gen V advanced threat prevention, which defends enterprises’ cloud, network and mobile device held information. Check Point provides the most comprehensive and intuitive one point of control security management system. Check Point protects over 100,000 organizations of all sizes.

Information taken from the Check Point website: https://www.checkpoint.com/about-us/company-overview/ 

“Rethink Security Management” was the theme of a large thought leadership campaign tied to the major release update of Check Point’s R80 security management platform.

Check Point Software needed a pillar asset that included in-depth analysis and insight of the cybersecurity market in general, as well as security management, to address not only the market needs, but competing solutions, such as SIEM platforms like Splunk, IBM’s Qradar, HP’s Arcsight, and others.

The whitepaper address dynamic cloud environments, the ongoing challenges of security complexity and how to address it, integrated threat management and automated operations.

For several years now, this asset continues to be one of the top performing papers at Check Point, and is still used to attract top security executives from large enterprise organizations.

• ReThink Security Management whitepaper
• Numerous assets created from that primary collateral — webinar, retargeting ads, banners, content syndication, and many others.
• Landing pages
• Copy for all campaign assets