Custom Research FAQs:
Understanding Our Service

Explore Answers to Key Questions About Our Tailored Research Solutions

Details About Our Approach to Custom Research Projects

Welcome to our detailed FAQ section, where we aim to provide you with a deeper understanding of Omnia’s Custom Research offerings. Here, you’ll find answers to common questions about our processes, methodologies, and the unique advantages we bring to your B2B tech research needs. We’ve compiled these insights to help you make an informed decision about partnering with us for your research objectives. Dive in to discover how our tailored solutions can align with and enhance your strategic goals.

What sets Omnia's team apart in terms of expertise and experience?

Our team is led by our founder, Jessica Marie, who brings over a decade of experience in the B2B tech industry, with a focus on cybersecurity and big data. Her extensive background includes director-level roles in product and corporate marketing, where she honed her skills in research projects and audience surveys. Since starting Omnia, Jessica has applied her industry insights and marketing acumen to guide our team in delivering research that is not only data-driven but also deeply attuned to the nuances of the tech sector.


Under her leadership, we combine seasoned professionals with a blend of industry experience, academic excellence, and technical expertise. This diverse background enables us to approach research from multiple perspectives, providing a depth of analysis that is both comprehensive and insightful. Jessica’s vision for Omnia is to bridge the gap between data and actionable insights, ensuring that our clients receive research that is directly applicable and beneficial to their strategic goals.

Why should we choose Omnia over larger analyst firms like Gartner or Forrester?

While firms like Gartner and Forrester are renowned for their broad market overviews and general industry trends, they often operate with a one-size-fits-all approach. This is particularly effective for high-level market insights and general trends analysis.


However, when it comes to research tailored to specific needs, Omnia stands out. Our agility and personalized attention, characteristic of a boutique firm, enable us to dive deeper into niche areas and provide customized insights that larger firms may not offer. Our lean structure allows for rapid adaptation to your unique challenges and objectives, ensuring that our research is not only comprehensive but also highly relevant and specific to your situation.


This focused approach, combined with cost-effective solutions, makes Omnia an ideal partner for businesses seeking detailed, actionable insights tailored to their specific market position and strategic goals. In essence, while larger firms provide valuable macro-level insights, Omnia excels in delivering nuanced, strategically aligned research that directly addresses your unique needs.

How does Omnia manage to offer high-quality research at a lower cost?

Our secret lies in our efficient, agile approach and lower overhead. Being a boutique firm, we operate without the extensive fixed costs that larger firms have. This efficiency translates into more affordable pricing for our clients, without compromising the quality and depth of our research. We believe that top-tier research should be accessible, not a luxury.

What makes Omnia's research approach stand out in the market?

Omnia’s research is not just about data collection; it’s about crafting a narrative that resonates with your specific industry challenges and goals. Our team specializes in turning complex data into strategic insights, offering a unique blend of in-depth analysis and actionable recommendations. This personalized approach sets us apart, ensuring that our research is not only comprehensive but also directly applicable to your business.

Can you explain the sources of your data and its reliability?

We partner with renowned and reputable organizations known for their high-quality data collection across various audiences and markets. These partnerships ensure that our data is not only extensive but also accurate and trustworthy. We rigorously vet our sources and employ robust methodologies to ensure the data we use is of the highest standard, providing you with reliable insights for informed decision-making.

How does Omnia ensure that the research is tailored to our specific needs?

Our process begins with a deep dive into understanding your unique challenges and objectives. We believe in a collaborative approach, working closely with you to tailor our research methodologies to your specific requirements. This customization ensures that the insights and strategies we provide are directly aligned with your business goals, offering practical and actionable solutions.

In what ways does Omnia's agility benefit our research project?

Our agility manifests in our ability to quickly adapt to changing market conditions, emerging trends, and your evolving needs. This responsiveness ensures that our research is not only current but also forward-looking, helping you stay ahead in a rapidly changing tech landscape. Our streamlined processes also mean faster turnaround times, so you get the insights you need without unnecessary delays.

How does working with a boutique firm like Omnia enhance our strategic decision-making?

Partnering with Omnia means you’re not just another client in a vast portfolio. We offer a level of engagement and understanding that larger firms often can’t match. Our dedicated team works closely with you, ensuring that the insights we provide are deeply aligned with your strategic objectives, thus enhancing your decision-making process with more precision and relevance.

What post-delivery support can we expect from Omnia?

Our engagement doesn’t end with the delivery of the final research report. We offer comprehensive post-delivery support, including follow-up consultations, assistance in interpreting the findings, and advice on implementing GTM strategies and communications. Our goal is to ensure that you can fully leverage the insights for your business’s success.

What is the level of client involvement in the research process with Omnia?

Client involvement is a key aspect of our process. We believe in a collaborative approach, where your input and feedback are integral at every stage. From initial planning to final reporting, we ensure that our research aligns with your expectations and objectives, maintaining open communication throughout the project.

How does Omnia handle evolving project requirements or changes in scope?

We understand that research needs can evolve, and we are flexible in adapting to changes in project scope. Our agile methodology allows us to adjust our approach and timelines as needed, ensuring that the final deliverables still meet your requirements and provide valuable insights.

Our Process

Phase 1: Planning and Design


Strategic Consultation

Our initial meetings focus on understanding your vision and objectives. We delve into what makes your company unique, ensuring our research aligns perfectly with your strategic direction.


Customized Survey Design

We take a hands-on approach in designing your survey. By combining your industry knowledge with our research expertise, we formulate questions that delve deep into your specific areas of interest.


Survey Strategy & Collaboration

While we focus on the strategic aspect of survey design, we also guide you on effective programming techniques and collaborate with technical experts to ensure the survey is executed flawlessly.

Phase 2: Data Collection


Data Collection Strategy

We strategize the best approach for gathering your data, ensuring a targeted and effective collection process. This involves selecting the right platforms and methodologies to reach the intended audience, whether they are industry professionals, executives, or specific user groups.


Collaborative Execution

Recognizing the importance of quality data, we collaborate with industry-leading data collection firms. This partnership guarantees not only the breadth but also the depth of data, ensuring it is both comprehensive and relevant to your research objectives.

Phase 3: Analysis and Insight


In-depth Data Analysis

Dive deep into the collected data to unearth key insights. We use advanced analytical methods to interpret and understand the nuances within the data, ensuring a comprehensive understanding of the results.


Insightful Narrative Creation

Translate the analytical findings into compelling narratives. This phase involves crafting stories that not only present the data but also contextualize it within your industry, helping to inform decision-making and strategy development.

Phase 4: Reporting, Design, and Support


Comprehensive Reporting & Design

Convert analyzed data and narratives into detailed, visually appealing reports. We focus on clear, engaging information presentation, tailored to your brand, making complex data easily understandable and visually compelling.


Presentation Development

Craft presentations that effectively communicate key research findings. This involves designing impactful slides and narratives that engage and inform your target audience, suitable for both internal and external dissemination.


Post-Delivery Support and Guidance

Provide ongoing support after delivering reports and presentations. This includes assistance in interpreting findings, strategic implementation advice, and addressing any further data queries to maximize the use of the research.

Choose Omnia: Elevate Your Research Game

Foresight-Driven Research

Navigate Tomorrow’s Market Today. Our foresight-driven research merges current analysis with predictive insights, empowering you to stay ahead of market trends and shape the future of your industry.

Narratives That Resonate

Data Storytelling for Impact. We transform complex data into compelling narratives, creating a powerful tool for industry influence and effective lead generation. Our insights don’t just inform; they inspire action.

Research that Doesn't Break Budgets

Premium Research, Sensible Pricing. Our agile approach ensures that you receive top-tier, cost-effective research solutions. Benefit from our lean structure that delivers excellence without the exorbitant costs.

Tech Industry Connoisseurs

Premium Research, Sensible Pricing. Our agile approach ensures that you receive top-tier, cost-effective research solutions. Benefit from our lean structure that delivers excellence without the exorbitant costs.

Our Latest Project:
2023 State of API Security

Case Study: Enhancing API Security Insights for Traceable

For Traceable’s pivotal “2023 State of API Security” report, our central role encompassed survey design, data analysis, and drafting the global report, in collaboration with the Ponemon Institute.

This comprehensive 40-page document delves into the current and emerging challenges in API security, reflecting our in-depth research and analytical skills.

Our expertise in creating and interpreting complex surveys, coupled with our ability to draft an extensive, insightful report, underscores our leadership in delivering high-caliber, impactful research in the tech sector.


View our work