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Strategy

June 24, 2023

Dive into the evolution of B2B marketing, exploring the critical shift from demand generation towards brand marketing and meaningful engagement. Uncover why demand gen, a function traditionally linked to sales, has been given excessive emphasis, limiting marketing's potential.

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June 3, 2023

Beware the Abyss of Passive Leadership    My experience engaging with...

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May 28, 2023

Rediscovering Value: A Return to Purposeful Marketing   Marketing communications, the...

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OMNIA